潮流+文旅，南京假期呈现夜间经济饕餮盛宴

Core Insights - Nanjing is showcasing a vibrant night economy that blends youth culture with traditional elements, particularly through the D9 district and Xinanli street, creating a unique consumer experience during the New Year holiday [1][2] Group 1: D9 District Activities - The "D9 Night" series of events attracted a large youth audience, transforming an old factory area into a trendy gathering spot with immersive experiences [1] - The design of activities in D9 is youth-oriented, featuring professional dance performances and spontaneous participation, enhancing community interaction [1] - The district includes creative installations, such as a 4-meter tall horse art piece, which serves as a popular photo opportunity for visitors [1] Group 2: Xinanli Street Events - Xinanli street hosted the "Jinling Cultural Year" event, combining traditional food, immersive performances, and cultural interactions, running throughout the New Year holiday [2] - A highlight of the event was a Hanfu parade showcasing traditional Chinese clothing, alongside local intangible cultural heritage performances [2] - The street transformed into a mobile theater with various performances and interactive activities, enhancing visitor engagement [2] Group 3: Market and Consumer Engagement - Xinanli street featured five themed markets, providing a one-stop experience for shopping, food, and cultural activities from December 27 to January 3 [3] - The New Year market includes a variety of traditional goods and interactive games, creating a festive atmosphere leading up to the Spring Festival [3] - Innovative measures like distributing consumption coupons via Douyin and introducing the "Very Action Coupon" enhance consumer engagement and provide discounts, appealing to younger demographics [3]