金价波动虽剧烈 消费者囤金不手软

Core Viewpoint - The precious metals market experienced significant volatility at the start of 2026, with gold and silver initially rising before a sudden drop in gold prices, while physical gold jewelry sales showed a notable increase due to promotions and consumer interest [2][3]. Group 1: Market Performance - On January 2, 2026, spot gold prices initially surged, reaching over $4,400 per ounce, with a daily increase of 1.89%, while spot silver prices peaked at $74.34 per ounce, reflecting a rise of 4% [2]. - However, by the end of the trading day, spot gold fell below $4,310 per ounce, marking a daily decline of 0.21%, and spot silver also retreated below $74 [3]. Group 2: Consumer Behavior - Despite fluctuations in international gold prices, local jewelry stores in Jinan reported increased foot traffic, driven by promotional activities that attracted consumers [4]. - A specific jewelry store offered a promotional price of 1,188 yuan per gram, along with additional discounts, leading to a surge in consumer purchases [4]. - The popularity of small-weight gold items, such as 20-milligram keychains and 1-gram gold beans, has also been noted, particularly as gifts for the upcoming Spring Festival [6]. Group 3: Institutional Outlook - Institutions maintain a long-term optimistic view on gold, citing factors such as a weak dollar, a potential interest rate cut cycle, and ongoing geopolitical risks as supportive elements for gold prices [7]. - Goldman Sachs predicts gold prices could reach $4,900 per ounce in 2026, while JPMorgan has set a target of $5,055 per ounce, indicating strong long-term growth potential for gold [7]. - In contrast, the outlook for silver is more cautious, with concerns about potential price corrections due to recent excessive increases, despite long-term demand from technology and green industries [8].