Zheng Quan Ri Bao·2026-01-04 16:49Core Viewpoint - The life insurance industry in China is transitioning from a model focused on scale expansion to one emphasizing value and resilience, with key players like Ping An Life Insurance leading the way in strategic insights and practical approaches [1] Industry Trends - The life insurance sector is entering a golden development period, with premium income for life insurance reaching approximately 3.39 trillion yuan, a year-on-year increase of 11.5% [2] - Positive macroeconomic conditions, supportive policies, and increasing consumer demand for health and retirement products are driving this growth [2] Company Strategy - Ping An Life has outlined a clear strategic focus on three core areas: enhancing livelihood protection through health and retirement products, leveraging insurance funds to support the real economy, and maintaining robust risk management practices [3] Competitive Advantage - The company aims to build core competitiveness through differentiated services, addressing the evolving needs of customers for comprehensive financial and high-quality healthcare services [4] - Ping An Life is integrating financial services with healthcare and retirement solutions, creating a full-service ecosystem to meet long-term customer demands [4] Channel Development - The company is advancing channel reforms to enhance service delivery, achieving significant growth in new business value through diversified channel strategies [5] - Initiatives include training insurance consultants to transition from sales roles to professional advisors and expanding community financial services [5] Asset-Liability Management - In a low-interest-rate environment, Ping An Life emphasizes the importance of asset-liability matching to ensure stable operations [6][7] - Key measures include proactive interest rate scenario analysis, improving management systems, and transforming the liability side to offer diversified insurance products [6][7] - The company is increasing the proportion of participating insurance products, which balance interests between the company and customers, providing stable returns [7] Investment Performance - Ping An Life has demonstrated strong investment returns, receiving recognition for its excellence in long-term investment strategies [8] - The company's practices in strategic implementation and asset-liability coordination provide a clear path for high-quality development in the life insurance sector [8]