Group 1 - The core viewpoint of the articles highlights the rapid growth of the snow sports market in Changsha, driven by increasing consumer interest and supportive government policies [1][3]. - Sales of skiing equipment, including ski suits, boards, and protective gear, have significantly increased, marking a vibrant winter consumer market [1][2]. - The introduction of limited edition products, such as the Year of the Horse themed ski gear, has attracted younger consumers, indicating a trend towards fashionable and personalized snow sports equipment [2]. Group 2 - The rise in ice and snow consumption is closely linked to government initiatives, such as the State Council's policy to promote the development of ice and snow sports in southern cities [3]. - Changsha has been proactive in developing its ice and snow economy, with initiatives to promote winter sports in schools, resulting in the establishment of 22 ice and snow specialty schools [3]. - The improvement of infrastructure, including the establishment of various ice and snow venues, has made winter sports more accessible, stimulating local demand for snow sports equipment [3].
冰雪经济“热”起来 长沙滑雪装备销量攀升
Xin Lang Cai Jing·2026-01-04 17:59