元旦假期超444万人次解锁星城新玩法

Core Insights - The New Year holiday in Changsha saw a significant influx of tourists, with a total of 4.44 million visitors and total spending reaching 4.15 billion yuan [9] - Cultural and entertainment activities were highly popular, with many visitors engaging in exhibitions and performances, indicating a shift in tourist preferences towards cultural experiences [9][10] - The integration of winter sports and consumption activities contributed to a vibrant holiday atmosphere, with various attractions offering unique experiences [11] Tourism Statistics - During the New Year holiday, out-of-province tourists numbered 541,100, accounting for 12.17% of total visitors [10] - Among out-of-province visitors, day-trippers made up 406,600 (40.21%), while overnight tourists totaled 1,050,700 (59.79%), with an average stay of 1.72 days [10] - The top five provinces for out-of-province tourists were Guangdong, Jiangxi, Hubei, Henan, and Zhejiang, while the leading cities included Guangzhou, Shenzhen, Wuhan, Pingxiang, and Yichun [10] Cultural and Entertainment Activities - The Changsha Museum's new exhibition featuring 110 precious artifacts and works from 50 notable figures from Hunan attracted significant attention, becoming a highlight of the holiday [9] - Visitors expressed surprise at the engaging nature of cultural venues, with many opting to spend entire days exploring exhibitions and performances [9] Winter Sports and Consumption - The "snow play" attractions, such as the 800-square-meter snow park at Liuyang Shiniu Zhai, drew large crowds, with visitor numbers increasing from 1,500 to 3,000 over the holiday [11] - The "fairy tale snow town" at Shiyan Lake also saw over 6,000 visitors, while the newly opened ice sports experience center at Dawa Mountain National Forest Park received positive feedback [11] - The core area of the Wuyi shopping district experienced a total footfall of 2.88 million over three days, with over 1 million visitors on New Year's Day alone, highlighting the strong consumer activity [11]