把“一时爆款” 变为“长久繁荣”

Core Insights - The city of Quzhou has successfully hosted the New Year's Eve concert for three consecutive years, significantly enhancing its profile as a cultural destination [1][3] - The "concert economy" initiated in 2023 has led to a remarkable increase in tourism, with 519,800 visitors during the 2024 New Year holiday, representing a 46.71% year-on-year growth [1] - Quzhou has invested over 10 billion yuan in upgrading its infrastructure, including the renovation of 33 venues, achieving full coverage of "one venue, two halls" across its districts [1] Infrastructure Development - The city has upgraded its sports center from a 30,000-seat stadium to a multi-venue facility, optimizing traffic flow to accommodate large-scale performances [1] - Additional infrastructure improvements include the establishment of a fan lounge at the airport, the replacement of temporary stalls with a shopping outlet, and the introduction of 1,000 shared electric bikes and free shuttle buses [1] Service System Enhancement - Quzhou has developed a comprehensive service system, including a "one-stop" approval mechanism and thoughtful amenities such as free ginger tea and 26,500 warm packs for attendees [1] - The city aims to extend its service model to the broader cultural and tourism sector, ensuring that the warm hospitality experienced during concerts becomes a standard for visitors [2] Cultural and Economic Sustainability - The city is focused on transforming the resources and experiences gained from the concerts into sustainable competitive advantages, rather than treating them as one-time assets [2] - Plans include utilizing the sports venues for various events such as youth sports training, music festivals, and industry conferences, aiming to keep the venues active year-round [2] Long-term Vision - Quzhou is positioning itself as a cultural magnet, leveraging its geographical advantages and cultural heritage to attract more visitors and create a lasting impact on its economy [3] - The goal is to convert short-term gains from events into long-term benefits, ensuring that Quzhou evolves from a temporary hotspot to a thriving cultural destination [3]