Xin Hua Wang·2026-01-03 23:36Core Viewpoint - The joint issuance of the notification by the Ministry of Commerce, the People's Bank of China, and the Financial Regulatory Administration aims to enhance financial support for key consumption areas to stimulate domestic demand and consumption growth [1] Group 1: Support for Consumption - Various departments have implemented targeted measures to boost consumption, integrating livelihood benefits with consumption promotion [2] - Banks are leveraging a "Consumption Finance in Action" initiative to enhance the integration of credit, scenarios, payment, and derivative services, thereby expanding domestic demand [2] - The notification emphasizes collaboration between financial institutions and key merchants to improve payment services and meet consumer demand for upgrading products [2] Group 2: Innovation in Consumption Scenarios - The notification encourages the development of specialized loan products tailored to rural e-commerce and county-level commercial improvements [4] - Financial institutions are collaborating with businesses to promote digital RMB usage in consumer scenarios, such as at the Shanghai Lego Land, enhancing payment convenience [4] - The integration of consumption finance into various sectors, including shopping, tourism, and home improvement, facilitates consumer access and supports market expansion [4] Group 3: New Consumption Models - The notification advocates for the development of new consumption formats, focusing on sustainable and controllable risks while exploring financial support for emerging economic models [5] - Financial services are encouraged to be diverse and differentiated to support new consumption patterns, including green and digital consumption [5] Group 4: Strengthening Supply-Demand Connection - Financial institutions are urged to optimize product services to enhance the alignment between supply and demand in upgraded consumer goods and innovative consumption scenarios [6] - The need for financial products to transition from standardized to personalized offerings is highlighted, ensuring they meet diverse consumer needs [6] - Collaboration among various policies is essential to create a healthy consumption finance market, reducing financing costs for consumers [7]