Jing Ji Ri Bao·2026-01-04 01:45Core Viewpoint - The joint issuance of the notification by the Ministry of Commerce, the People's Bank of China, and the Financial Regulatory Administration aims to enhance financial support for key consumption areas to stimulate domestic demand and consumption [1] Group 1: Support for Consumption - Various departments have implemented targeted measures to boost consumption, integrating livelihood benefits with consumption promotion [2] - Banks are leveraging a "Consumption Finance in Action" initiative to enhance the integration of credit, scenarios, payment, and derivative services, thereby expanding domestic demand [2] - The notification emphasizes collaboration between financial institutions and key merchants to improve payment services and meet consumer upgrade needs [2] Group 2: Innovation in Consumption Scenarios - The notification encourages the development of specialized loan products tailored to rural e-commerce and county-level commercial improvements [4] - Financial institutions are collaborating with businesses to promote digital RMB usage in consumer scenarios, such as at the Shanghai Lego Park [4] - The integration of consumption finance into various sectors, including shopping, tourism, and home appliances, facilitates consumer convenience and market expansion [4] Group 3: New Consumption Models - The notification advocates for the development of new consumption formats, including green consumption and digital consumption, with a focus on risk control and commercial sustainability [5] - Financial services are encouraged to be diverse and differentiated to support emerging consumption models [5] Group 4: Strengthening Supply-Demand Connection - Financial institutions are urged to optimize product services to enhance the alignment of supply and demand in upgraded consumer goods and innovative consumption scenarios [6] - The notification highlights the need for financial support measures to be tailored to specific consumer needs and scenarios, moving from standardized to personalized financial products [7] - A collaborative approach among business, finance, and industrial policies is essential to create a healthy consumption finance market, reducing financing costs for consumers [7]