Core Viewpoint - The article highlights the preservation and promotion of traditional sheep cooking techniques in Xiushan Tujia and Miao Autonomous County, showcasing the success of Chen Tianpei in revitalizing a local culinary heritage through innovative business models and e-commerce strategies [1] Group 1: Heritage and Tradition - The tradition of sheep farming and cooking in Xiushan has been passed down for hundreds of years, with the Chen family establishing the "Keng Yi Tui Manzi Yang Jiao" during the Qing Dynasty [1] - Chen Tianpei, a 53-year-old inheritor of this culinary heritage, has worked to bring the century-old sheep foot dish back into public view since opening his small shop in 2002 [1] Group 2: Business Model and Impact - Since 2020, Chen has developed a "company + base + farmers" model, creating a black goat breeding base covering over 200 acres, which provides breeding sheep, technical guidance, and guaranteed purchase for farmers [1] - Partnering farmers have seen an average annual income increase of over 30,000 yuan [1] Group 3: E-commerce and Market Expansion - Chen has embraced new e-commerce trends by forming a professional team to expand online markets [1] - He has also assisted local farmers in selling other regional products such as bamboo shoots and spicy peppers, helping to promote the unique agricultural products of the Wuling Mountain area [1]
【图片故事】一只羊脚“踢”出致富人生
Xin Lang Cai Jing·2026-01-04 20:04