【工作研究】融合出版助力工会知识服务升级的实践路径

Core Viewpoint - The labor union knowledge service platform needs to continuously deepen the integration of publishing and digital intelligence practices, optimizing content supply and innovating service models to provide solid knowledge service support for labor union work [1] Group 1: Digital Transformation in Publishing - Digital technology is driving industrial transformation, leading to a reshaping of the publishing industry, where traditional publishers face challenges from changing reader habits, diverse communication channels, and rapid content iteration [1] - The labor union system publisher focuses on the unique characteristics of labor union publishing, serving labor workers and industry workers by activating labor union content resources to create a national labor union knowledge service platform, facilitating a transition from traditional book publishing to modern knowledge services [1] Group 2: Systematic Reconstruction of Knowledge Service - Integration publishing is not merely a technical overlay but a systematic reconstruction of content production, communication channels, and service models, providing new value dimensions for labor union knowledge services [1] - In content production, integration publishing breaks the linear narrative limitations of traditional books, transforming core resources like policy documents and training materials into interactive, modular digital content, enabling a "one-time production, multiple distribution" model [2] Group 3: Service Model Transformation - The integration publishing approach shifts the platform from a "resource supply type" to a "precision service type," utilizing big data technology to analyze labor workers' job types, learning needs, and knowledge gaps for personalized content delivery and customized learning plans [2] - A multi-dimensional communication network is established through "online learning + offline research," enhancing the reach of labor union knowledge services to a broader grassroots audience [2] Group 4: Resource System Construction - A systematic approach to integrating resources and standardizing norms is essential for building a multi-dimensional collaborative labor union content resource system, which is the core support for empowering labor union knowledge services through integration publishing [2] - The focus is on establishing a standardized mechanism for the entire process from content planning to dissemination, ensuring the correct political direction of labor union knowledge dissemination [2] Group 5: Data Empowerment and Standardization - A knowledge question bank is constructed around key labor union tasks, along with multiple professional databases such as labor laws and regulations, providing solid content support for the labor union knowledge service platform [3] - Unified digital resource processing and storage standards are established to enhance the platform's content capabilities [3] Group 6: Practical Implementation and Digital Operation - Integration publishing, adhering to the logic of "content empowerment + technology-driven + service upgrade," provides critical support for the digital transformation of the labor union knowledge service platform [4] - The platform reconstructs its content supply system around integration publishing, integrating diverse quality content resources into premium courses and specialized databases, establishing a professional brand image for labor union knowledge services [4] Group 7: Innovative Communication Scenarios - Historical labor movement materials are transformed into immersive "cloud tour" live broadcast scenarios, integrating policy interpretation and knowledge dissemination into online quiz competitions, creating a complete feedback loop from content production to application [5] - The platform leverages big data analysis for precise matching of job needs, offering customized learning services for labor law supervisors and conducting "artificial intelligence +" themed learning across multiple provinces [5] Group 8: Future Directions - Integration publishing provides a new path for upgrading labor union knowledge services, clarifying the platform's development direction through value reconstruction, solidifying service foundations through resource system construction, and broadening service boundaries through digital operations [5] - The labor union knowledge service platform must continue to deepen the integration of publishing and digital practices, optimizing content supply, innovating service models, and expanding application scenarios to support the new era of labor movement and labor union work [5]