元旦假期出行活力足

Group 1: Travel Market Overview - The travel market experienced significant growth during the New Year holiday, with a total of 595 million cross-regional trips, averaging 198 million trips per day, representing a 19.62% increase compared to the same period last year [1] - Railway passenger volume reached 48.1 million during the holiday, with a daily average of 16.02 million, marking a 52.66% year-on-year increase [1] - Self-driving remains the dominant mode of travel, with non-commercial small passenger car trips reaching 442 million, averaging 147 million per day, a 14.6% increase year-on-year [1] Group 2: Car Rental Market Growth - Didi Car Rental reported a 243% year-on-year increase in bookings during the New Year holiday, with about half of users planning 2 to 4-day self-driving trips [2] - The rental car market is projected to grow significantly, with the total number of small and micro passenger car rentals reaching 4 million, and an expected annual growth rate of around 15% during the 14th Five-Year Plan period [4] Group 3: Transportation Innovations - The introduction of L4 autonomous driving services in Hainan is enhancing the self-driving experience, with vehicles designed for tourism that integrate smart navigation and entertainment [3] - The "China Snow City: My Altay" themed train service was launched to promote ice and snow tourism, optimizing travel routes to connect various winter attractions [2] Group 4: Emerging Trends in Travel Consumption - The trend of self-driving tourism is becoming a new hotspot in travel consumption, with many roads becoming popular "check-in" locations, driving consumer demand and improving road service quality [5] - The cruise and yacht sectors are identified as growth points in transportation consumption, with Aida Cruises offering unique cultural experiences during the New Year [3]