Feng Huang Wang Cai Jing·2026-01-04 03:44Core Insights - The demand for travel during the year-end and New Year period is driving hotel occupancy rates up, with Meituan Travel reporting that InterContinental Hotels Group (IHG) has seen growth in both room nights and dining transactions compared to last year [1] Group 1: Young Travelers and Spending Trends - Young travelers are increasingly willing to pay for unique experiences and local cultural interactions, with Meituan data showing that in 2025, black gold and black diamond members accounted for 35% of IHG's booking users and contributed nearly 55% of total spending [2] - High-end resort hotels under IHG have experienced significant growth, with Kimpton hotels seeing a 147% increase in room nights year-on-year and Indigo hotels up by 92% [2] Group 2: Expanding "Accommodation+" Offerings - IHG and Meituan are continuously launching new "Accommodation+" experiences tailored to younger travelers, including cultural activities and adventure experiences, resulting in over 20 "million sales blockbuster" products in 2025 [3] - Popular packages include "Shenzhen Dapeng InterContinental Resort accommodation + dinner + family photo shoot" and "Lhasa Paradise InterContinental Hotel accommodation + ethnic costume photo shoot," which have become bestsellers [3] Group 3: Growth in Dining Experiences - IHG's dining offerings are expanding, with significant growth in local Chinese cuisines; Jiangsu and Zhejiang cuisine sales increased by 67%, while Northeast cuisine sales rose by 85% [4] - Innovative dining packages have been introduced, such as "winter limited chocolate fondue/self-service dinner + night talk ticket + new book signing experience," aimed at attracting consumers during the year-end celebrations [4] Group 4: Future Collaboration and Market Trends - IHG is focusing on the younger consumer demographic and enhancing collaboration with Meituan to expand the "Accommodation+" experience, with expectations for continued growth in young travelers and cross-category consumers [5] - In 2025, young users accounted for 40% of IHG's clientele, and cross-category consumption among users increased from 73% in 2024 to 84% in 2025, indicating a trend towards integrated travel experiences [5]