元旦假期国内出游超1.4亿人次

Core Insights - The overall cultural and tourism market in China is stable and orderly during the 2026 New Year holiday, with consumer activity continuing to be released [1] - Domestic travel reached 142 million trips, with total spending amounting to 84.789 billion yuan during the three-day holiday [1] Group 1: Market Performance - The supply of cultural and tourism products is abundant, with diverse activities enhancing residents' willingness to travel [1] - Winter-themed products such as ice and snow tourism, warm-weather escapes, and New Year celebrations are particularly popular [1] - Short-distance travel has become mainstream, with local leisure, nearby tourism, and rural tourism gaining popularity [1] Group 2: Activities and Innovations - Various New Year activities have been launched across regions, featuring distinctive characteristics [1] - Events like concerts and drone performances have attracted widespread participation from citizens and tourists [1] - The integration and innovation of cultural tourism formats, including cultural heritage, trendy markets, and immersive experiences, have improved the quality of visitor experiences [1] Group 3: Safety and Accessibility Measures - Local governments have introduced consumer vouchers, scenic area joint tickets, and ticket discounts to promote tourism [2] - Safety and order are ensured through measures such as dynamic crowd control and ice removal at popular scenic spots [2] - Public transportation hours have been extended in cities like Beijing, Harbin, Jinan, Shanghai, Chengdu, and Fuzhou to facilitate convenient travel for tourists [2]