双鸭山 冰超大赛“燃动”北疆 冰雪经济“热力”全开

Core Viewpoint - The launch of the "Ice Super" series of events in Shuangyashan City aims to boost winter sports participation and enhance the city's ice and snow tourism appeal, aligning with the development philosophy that "ice and snow resources can also be valuable assets" [16][19]. Group 1: Event Highlights - The "Ice Super" series includes various winter sports events such as winter swimming challenges, public skiing elite competitions, and ice fishing contests, promoting the integration of "ice and snow + sports" [17][24]. - The city plans to host multiple mass winter sports activities with regional characteristics to establish Shuangyashan as a winter sports brand [17][19]. - A series of activities like the "Double Duck Mountain People Tour" aims to deepen local tourism consumption and enhance community engagement [20][21]. Group 2: Economic Impact - The winter sports events are expected to stimulate the local economy by attracting visitors and promoting local specialties, such as frozen pears and traditional snacks [19][24]. - The government has allocated 3 million yuan for winter consumption promotion, focusing on key sectors like retail and dining to enhance the city's winter atmosphere [24]. Group 3: Community Engagement - The events are designed to foster community spirit and encourage local residents to participate in winter sports, enhancing their connection to the region [22][23]. - The introduction of "ice and snow + research" initiatives aims to engage 80,000 local students in themed educational activities, promoting tourism and cultural awareness [22][23]. Group 4: Cultural Integration - The integration of cultural elements into winter sports, such as folk performances and local cuisine, enhances the overall experience for participants and visitors [20][22]. - The city is leveraging its unique cultural heritage to create a diverse range of winter tourism products, combining ice sports with local traditions [23][24].