主播说联播丨元旦文旅新玩法，藏着美好生活的答案

Group 1 - The core trends in the cultural and tourism industry during the New Year holiday are "experience" and "fusion" [1][3] - Many museums and planetariums extended their opening hours for New Year's Eve, offering unique experiences such as immersive and participatory activities [3] - The total box office for the New Year holiday has exceeded 700 million yuan, highlighting the growing trend of "movie+" fusion development in the cinema industry [3] Group 2 - The integration of different business formats and scenarios is breaking boundaries, leading to enhanced consumer satisfaction and new consumption spaces [3] - Innovative winter tourism activities have emerged, including a full range of "snow, land, and air" experiences, catering to diverse consumer preferences [3] - The continuous innovation in the cultural and tourism market reflects the public's pursuit of higher quality of life, indicating that there is no ceiling for future developments in this sector [3]