岁末年初银行揽储有何变化

Core Viewpoint - The current atmosphere for bank deposit acquisition is more rational compared to previous years, with state-owned banks adopting a more restrained approach and smaller banks utilizing non-price methods for attracting deposits [1][2][3] Group 1: Deposit Acquisition Strategies - Major state-owned banks are generally low-key in their marketing efforts, while many smaller banks are using physical rewards and promotional activities to attract deposits [1] - Smaller banks are offering slightly higher interest rates for new customers, such as 1.75% for a 3-year deposit, compared to the 1.55% offered by larger banks [1] - The overall deposit acquisition strategy is characterized by a focus on cost control and structural optimization rather than aggressive interest rate hikes [2][3] Group 2: Market Dynamics and Competition - The banking sector is experiencing a structural differentiation, with larger banks focusing on stabilizing costs and durations, while smaller banks exhibit varied responses based on regional competition [2][3] - Some smaller banks are slightly increasing interest rates for specific deposit terms to capture market share, while others are using promotional gifts to attract deposits [3][4] - The competitive landscape for smaller banks is challenging due to their limited brand influence and customer base, leading to a reliance on price competition [4] Group 3: Economic Environment and Regulatory Impact - The macroeconomic policy is expected to maintain a moderately loose monetary stance, which will keep market interest rates low and reduce the overall cost pressure on banks [4][5] - The average net interest margin for commercial banks has narrowed to 1.42%, with state-owned banks at 1.31% as of the third quarter of 2025 [5] - Regulatory measures are suggested to promote market-oriented deposit rate reforms and prevent irrational pricing competition among banks [5][6] Group 4: Long-term Strategies for Smaller Banks - To escape the cycle of high-interest deposit acquisition leading to reduced profitability, smaller banks need to shift from price competition to comprehensive service competition [5][6] - Developing unique products tailored to community needs, such as "retirement deposits" and "education savings," is essential for smaller banks to enhance their competitive edge [6] - Wealth management services are becoming increasingly important for banks to adapt to evolving customer needs and improve client loyalty [6]