盐城市全域联动打造冬暖消费盛宴

Core Viewpoint - The "NICE Yancheng Winter Warm Consumption Season" is designed to invigorate the consumer market during the New Year and Spring Festival, featuring a series of promotional activities across the city to enhance the winter consumption experience for residents and tourists [1][3]. Group 1: Event Planning and Activities - The city has organized key consumption promotion activities such as the "2026 Yancheng Online New Year Goods Festival" and a provincial culinary competition, aiming to create a vibrant winter consumption atmosphere through various events and professional competitions [1][2]. - The "Wetland Cuisine: One County, One Table" food promotion activity is part of the winter consumption season, showcasing local culinary specialties and enhancing the overall consumer experience [1]. Group 2: Regional and Thematic Focus - Yancheng is developing a "One County, One Characteristic" consumption brand, with regions like Yandu and Yancheng Economic Development Zone focusing on automotive consumption and offering substantial consumption subsidies [2]. - Various regions are leveraging local tourism resources to create unique New Year activities, connecting scenic spots, shopping districts, and consumer chains to stimulate local spending [2]. Group 3: Cultural and Sports Integration - The winter cultural tourism season includes activities such as folk experiences, public performances, and intangible cultural heritage displays, enhancing the cultural consumption experience for residents [2]. - Sports events like long-distance running, dragon boat races, and cycling competitions will be integrated into the consumer experience, promoting a blend of sports, culture, and tourism [2]. Group 4: Collaborative Efforts - Multiple departments and local businesses are actively participating in the "NICE Yancheng Winter Warm Consumption Season," aiming to create a rich and fulfilling consumer experience that highlights the city's vitality and warmth [3].