特色农产品百花齐放

Group 1 - The core viewpoint of the article highlights the emergence of "hidden" specialty agricultural products in China, which have gained popularity and market recognition due to changing consumer preferences and effective marketing strategies [3][4] - The article discusses the historical context of these specialty products, noting that many have been cultivated for decades but remained underappreciated due to low standardization, limited production, and inadequate marketing [3] - The interaction between consumers and the market has increased, leading to greater exposure for these products, which are now reaching consumers more effectively [4] Group 2 - The development of regional public brands has been encouraged, with examples like Maoming lychee and Wuchang rice benefiting from established sales networks and marketing channels to expand their market presence [4] - The rise of live-streaming e-commerce has provided a platform for specialty products to connect with consumers, enhancing trade activity in these sectors [4] - To capitalize on these opportunities, it is essential to improve standardization across the entire production and sales process, as demonstrated by the comprehensive standardization efforts in Guangxi's kumquat industry [4][5] Group 3 - Increasing the added value of specialty agricultural products is crucial, with examples such as the deep processing of Guizhou chili peppers into high-value products like compound seasonings and health supplements [5] - Other categories, such as fruits and medicinal herbs, can also be processed into various forms to meet consumer health demands, thereby extending shelf life and reducing waste [5] - Collaborations with research institutions can help uncover specific nutritional benefits and develop functional foods, further enhancing the market potential of these products [5]