旅游教育是热点、品质化个性化成主流

Core Viewpoint - The consumption market in Jiangsu is undergoing a profound transformation towards high quality, intelligence, and sustainability, driven by the "Su New Consumption" initiatives and improved livelihood policies, with expectations for 2026 highlighting the release of service consumption potential, urban-rural market synergy, and a shift from material satisfaction to spiritual enjoyment [1][2][3][4][5][6] Group 1: Consumption Trends - The survey indicates that tourism is expected to see a nearly 40% increase, leading the consumption growth, followed by education, health, and wellness, with service consumption becoming the main driver of growth [2][3] - In the education sector, 46% of respondents plan to increase investment in quality education, with rural areas showing a higher intention at 51.6%, reflecting a collaborative improvement in urban and rural education consumption concepts [2] - The health consumption trend is shifting towards "proactive health," with expectations for sports and wellness consumption ranking third and fourth, respectively, and a notable willingness to pay more for traditional health practices [3] Group 2: Demographic Insights - Young consumers show a preference for smart wearables and image management, while middle-aged consumers are willing to pay a premium for high-end nutritional products and traditional Chinese medicine [3] - Female participation in educational spending is significantly higher than male, with a 12.9 percentage point difference in 2025, indicating a growing awareness of self-improvement under gender equality [2] Group 3: Emerging Consumption Areas - The cultural and entertainment consumption sector is vibrant, with Jiangsu being the second-largest movie ticket market in China, and a significant percentage of respondents willing to travel for sports events [4] - The pet economy is evolving from functional care to emotional companionship, with 30.8% of pet owners planning to increase spending, highlighting a shift in consumer priorities [4] Group 4: Rural Consumption Dynamics - The consumption of health, wellness, and domestic services is increasingly penetrating rural areas, supported by policies promoting county-level commercial systems and comprehensive rural e-commerce [5] - The willingness of rural residents to consume is steadily increasing, reflecting a positive trend in the "rural revitalization" strategy [5] Group 5: Future Outlook - The Jiangsu consumption market is expected to evolve towards greater vitality, creativity, and sustainability, fueled by the widespread application of new technologies and continuous policy support [6]