Xin Lang Cai Jing·2026-01-04 23:12Core Insights - The domestic tourism market in China experienced a strong start for the 2026 New Year holiday, with ticket bookings for scenic spots increasing over four times year-on-year, leading to the term "snow mountain crowds" becoming a key phrase for this year's New Year tourism [1] Group 1: Popular Destinations - Major tourist destinations in China include Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Nanjing, Chongqing, Xi'an, and Tianjin, with provinces like Guangxi, Jiangsu, Henan, Zhejiang, and Shandong seeing a doubling in tourism orders [3] - Guangxi's tourism orders surged by 170% due to over 400 cultural and tourism activities, including performances and markets [3] - Lesser-known destinations like Anji saw a 930% increase in orders due to unique outdoor skiing experiences, while Qingyuan achieved a 774% growth, and other destinations like Xichang and Jingdezhen also reported significant increases [3] Group 2: Mountain Tourism - The trend of "New Year climbing" was particularly popular this year, with famous mountains like Huangshan, Wudang Mountain, Lushan, Jiuhua Mountain, and Zhangjiajie experiencing over a 150% increase in ticket bookings, with Huangshan seeing a 544% rise [4] - The combination of "snow after clouds and rime" became a viral sensation on social media, attracting many families and young tourists [4] Group 3: Ice and Snow Tourism Trends - New trends in ice and snow tourism emerged, with southern regions like Anji seeing a 930% increase in orders for outdoor skiing, while Shanghai's ice world bookings grew over five times [6] - Northern regions offered unique experiences such as ice fishing and traditional fishing culture, appealing to younger tourists seeking "cool" rather than just "cold" experiences [6] Group 4: Inbound Tourism Growth - The inbound tourism market in China showed strong growth, with experiential travel product bookings increasing over 30 times, with popular destinations including Shanghai, Beijing, and Guangzhou [7] - The "duty-free shopping + beach vacation" model in Hainan attracted international tourists, with Sanya's inbound orders increasing by 170% [7] - Emerging destinations like Li County, Heihe, Nanning, Yantai, and Foshan also showed significant growth in inbound tourism [7]