文旅部：元旦假期国内出游1.42亿人次

Core Insights - The Chinese tourism market has shown significant recovery during the New Year holiday, with domestic travel reaching 142 million trips and total spending of 84.789 billion yuan, indicating a strong demand for travel [1][2] - The extension of the holiday from one day last year to three days this year has played a crucial role in boosting travel volume, alongside changes in travel habits and the post-pandemic recovery of the tourism industry [1] Group 1 - During the New Year holiday, domestic travel reached 142 million trips, with total spending amounting to 84.789 billion yuan [1] - The average number of purchases per consumer increased by over 20%, and the average spending per person rose by over 30% compared to the previous year [1] - The popularity of winter tourism products, such as ice and snow activities, has surged, with destinations in northern China like Harbin and Zhangjiakou remaining highly favored [2] Group 2 - The number of people entering and exiting the country during the New Year holiday reached 6.615 million, with a daily average of 2.205 million, marking a 28.6% increase from the previous year [2] - Among the outbound travelers, 3.365 million were mainland residents, reflecting a 39.1% increase year-on-year, while 242,200 were residents from Hong Kong, Macau, and Taiwan, up by 15.9% [2] - The number of foreign visitors entering China was 828,000, which is a 29.8% increase compared to the same period last year, with 292,000 entering under visa exemption policies, a 35.8% increase [2]