“小联票”激活京津冀文旅大市场

Core Insights - The article highlights the success of the Beijing-Tianjin-Hebei tourism ticket, which has sold over 50,000 tickets since its launch on June 27, 2025, with a 35% rate of secondary consumption, showcasing its impact on regional cultural tourism collaboration [1][8][11] Group 1: Ticket Sales and Consumer Behavior - The ticket allows unlimited access to over 200 high-quality scenic spots across the Beijing-Tianjin-Hebei region for just 298 yuan, making it a cost-effective option for tourists [8][9] - The ticket has attracted diverse consumer groups, including self-driving enthusiasts, couples, and families, who appreciate the flexibility and savings it offers [10][11] - Secondary consumption within scenic areas has increased significantly, with 35% of users engaging in additional spending on dining, cultural products, and experiences [11] Group 2: Impact on Scenic Spots - Scenic spots participating in the ticket system, such as the Hongya Valley, have seen a resurgence in visitor numbers and increased brand awareness due to the ticket's promotional efforts [4][5] - The ticket has facilitated a shift from traditional single-visit ticket sales to repeat visits, enhancing the overall visitor experience and encouraging exploration of lesser-known attractions [5][6] - The integration of the ticket system has allowed for better marketing and outreach, reaching a broader audience and increasing interest in various attractions [5][6] Group 3: Cultural and Educational Benefits - The ticket not only promotes tourism but also supports educational experiences, as many attractions offer guided learning opportunities for children and families [3][6] - The immersive theater production "Shijiazhuang 1947" has benefited from the ticket system, attracting over 4,300 ticket holders and enhancing its visibility among tourists from Beijing and Tianjin [6][7] - The combination of historical education and entertainment through the ticket system has created a unique competitive advantage for attractions [7] Group 4: Future Developments - Plans are underway to expand the ticket offerings to include more diverse experiences, such as cultural parks and fitness venues, enhancing the overall value proposition for consumers [11][12] - The ticket system aims to strengthen partnerships with local governments and explore additional benefits, such as accommodation and transportation packages [11][12] - The ongoing development of a "year card matrix" indicates a trend towards more tailored tourism products that cater to specific consumer needs and preferences [12][13]