中国2025年以旧换新政策取得显著成效 带动相关商品销售额超2.6万亿

Core Insights - The consumption upgrade policy in China has significantly boosted sales, with over 2.6 trillion yuan in sales related to the old-for-new program in 2025, benefiting more than 360 million people [2][3] Group 1: Policy Implementation and Impact - The old-for-new policy has been effective since its full implementation in September 2024, with over 480 million direct subsidies issued to consumers [5][6] - The policy has led to substantial sales in various categories: over 11.5 million cars, 129 million home appliances, 91 million digital products, and 12 million home renovation items were sold under this initiative [2][3] - The retail sales of consumer goods increased by 4.0% year-on-year in the first 11 months of 2025, with the old-for-new program contributing over 1 percentage point to this growth [4] Group 2: Product Categories and Consumer Behavior - In the automotive sector, nearly 60% of the old-for-new vehicles were new energy vehicles, with their market share exceeding 50% for nine consecutive months [4] - In home appliances, over 90% of the products sold under the old-for-new program were of first-level energy efficiency [4] - The program has encouraged consumers to experience shopping in stores, leading to a 30% increase in sales for nearby businesses in areas with concentrated old-for-new appliance stores [6] Group 3: Future Developments - In 2026, the subsidy structure will be optimized, transitioning from fixed subsidies to a percentage of the vehicle price, with maximum subsidies of 20,000 yuan for scrapping and 15,000 yuan for replacement [7] - The scope of supported appliances will expand to include six major categories, enhancing the effectiveness of the subsidies [7] - New categories such as smart glasses will be added to the subsidy program, targeting fast-growing consumer technology sectors [7]