“中国游”“中国购”持续火热！入境游消费潜力无穷

Core Insights - The article highlights the increasing popularity of inbound tourism and shopping in China, driven by favorable policies and a growing number of foreign visitors [1][4][9] Group 1: Inbound Tourism Growth - During the New Year holiday, 828,000 foreign visitors entered and exited China, marking a 29.8% increase compared to the previous year [1] - The number of foreign visitors entering under visa exemption policies reached 292,000, a 35.8% increase year-on-year [1] - The 240-hour visa-free transit policy now applies to 55 countries and 65 ports, enhancing accessibility for international travelers [5] Group 2: Enhanced Visitor Experience - Cities like Harbin have improved services for foreign tourists, including bilingual signage and extended public transport hours during peak times [2] - Technological advancements, such as AI translation tools in taxis and smart platforms, are being implemented to address language barriers for inbound tourists [4] - The integration of mobile payment systems has made transactions easier for foreign visitors, with partnerships established with 40 electronic wallets across the Asia-Pacific region [4] Group 3: Shopping and Consumer Trends - The "immediate refund" policy for tax refunds has been well-received, with over 12,252 stores offering this service by November 2025, significantly boosting international shopping [9][11] - The Chinese government is selecting around 15 cities to pilot international consumption environment construction, aiming to enhance the shopping experience for global consumers [11] - A report indicates that inbound tourism bookings saw a 100% increase in the first three quarters of 2025, with orders from visa-exempt countries rising by an average of 153% [11]