首款无人机销量遇冷？影石刘靖康很急、很刚、很惑

Core Viewpoint - The launch of the影翎A1 drone by影石创新 has faced significant challenges, including disappointing sales figures and negative public perception, particularly in comparison to competitors like DJI [1][3][6]. Sales Performance - The影翎A1 generated over 30 million yuan in sales within 48 hours in China, translating to approximately 3,000 to 4,000 units sold at a price point of around 7,000 to 8,000 yuan per unit [1][4]. - As of January 4, the影翎A1 ranked 27th on JD's top 30 drone sales list and was absent from the top 20 on Tmall, indicating a lack of market traction [1][6]. Market Positioning - The影翎A1 was marketed as the first drone to integrate 360° panoramic imaging and immersive flight perspectives, but initial sales have not met expectations [3][6]. - Despite being a new product, the影翎A1's performance is significantly lagging behind established brands like DJI, which dominate the market [6]. Financial Performance -影石创新 has been experiencing a trend of increasing revenue without corresponding profit growth, with a net profit decline of 15.9% year-over-year in Q3 2025 [2][16]. - In Q1 2025, the company reported revenues of 1.355 billion yuan, a 40.7% increase, but net profit fell by 2.5% [15]. - For the first three quarters of 2025, total revenue reached 6.611 billion yuan, up 67.18%, while net profit decreased by 5.95% [16]. R&D and Marketing Expenses - The company has significantly increased its sales and R&D expenses, with sales costs rising by 102.6% to 1.13 billion yuan and R&D expenses increasing by 127.02% to 1.085 billion yuan in the first three quarters of 2025 [17]. - The CEO has indicated that the decline in net profit is a strategic decision influenced by high R&D and marketing investments aimed at long-term competitiveness [18]. Competitive Landscape - The CEO of影石创新 has publicly accused DJI of engaging in unfair competitive practices, claiming that the影翎A1's sales issues are a result of attacks from DJI [9][11]. - The company has faced challenges in supply chain and channel access, which the CEO attributes to competitive pressures from DJI [11][12].