元旦假期山东重点景区迎客468.2万人次

Core Insights - The tourism sector in the province experienced significant growth during the 2026 New Year holiday, with 4.682 million visitors and a revenue of 194.387 million yuan, reflecting a daily average increase of 14.0% in visitor numbers and 12.2% in revenue compared to previous years [1][2] Group 1: Tourism Performance - A total of 200 key monitored tourist attractions received 4.682 million visitors during the holiday period [1] - The total revenue generated by these attractions was 194.387 million yuan [1] - The growth rates in visitor numbers and revenue were 14.0% and 12.2% respectively, on a comparable basis [1] Group 2: Innovative Activities and Experiences - Various attractions implemented creative activities to enhance visitor engagement and experience, such as the interactive script play and traditional craft experiences in Zibo [1] - The Tai'erzhuang Ancient City in Zaozhuang combined traditional ceremonies with themed parades and cultural exhibitions to create immersive experiences [1] - The Naxianghai Scenic Area in Rongcheng hosted the "Swan Fairy Tale Festival," offering a range of winter vacation activities [1] Group 3: Diverse Tourism Trends - The winter tourism market saw a rise in ice and snow tourism, with the launch of themed events and immersive experiences in Zibo [2] - There was a strong demand for wellness tourism, with the integration of various hot spring resources in Weifang to promote winter wellness brands [2] - Rural tourism continued to gain popularity, with activities like fruit and vegetable picking in Binzhou enhancing the rural experience for visitors [2] - Night tourism was upgraded with modern technology, exemplified by the drone light show in Jining, merging technology with cultural heritage [2]