Hyundai Motor Group Executive Chair Chung Presents 2026 Vision: Customer-Focused Transformation and AI-Driven Ecosystem Collaboration

Core Insights - Hyundai Motor Group has outlined its strategic vision for 2026, focusing on customer-centric transformation, enhanced ecosystem competitiveness, and AI-driven innovation to adapt to changing market dynamics and set new industry standards [1][10]. Group Priorities - The five key strategic priorities presented include customer-focused evolution, agile decision-making, ecosystem competitiveness, bold collaboration, and leading new industry standards to navigate the global landscape [2][10]. Customer-Centric Transformation - Executive Chair Chung emphasized the importance of continuous transformation driven by customer insights, stating that the ability to evolve in response to customer needs is crucial for maintaining competitiveness [4][5]. Agile Decision-Making - The company is advocating for agile decision-making and direct engagement from leaders, highlighting the need for fast and clear communication to enhance operational efficiency [6][7]. Ecosystem Competitiveness - Chung noted that the strength of the supply ecosystem is vital for competitive advantage, as the production of vehicles and humanoid robots involves thousands of components, necessitating high performance and quality across the supply chain [8][10]. AI-Driven Collaboration - The company is focusing on bold collaboration with diverse partners to navigate the AI-driven transformation in the manufacturing industry, recognizing that core product competitiveness is increasingly determined by AI capabilities [11][12]. Commitment to Innovation - Hyundai Motor Group is committed to leveraging its world-class design and manufacturing capabilities, along with valuable data from production and user experiences, to enhance its competitiveness in the physical AI field [12][13].