Core Viewpoint - The Shanghai real estate market is experiencing a surge in activity due to favorable policies and a new wave of property listings, with a focus on lower entry costs for buyers [5][6]. Group 1: Market Activity - The weather in Shanghai improved during the New Year holiday, leading to increased foot traffic at property showrooms [1]. - Various new projects were launched in both urban and suburban areas during the holiday, indicating a robust supply and demand dynamic [3]. - The "Qing'an" project in Jing'an District and the "Xiangyu Tianyu Lanchang" project in Minhang District both initiated subscriptions, with average prices of 12 million yuan per square meter and 8 million yuan per square meter, respectively [4]. Group 2: Policy Changes - Multiple favorable policies took effect on January 1, aimed at reducing the financial burden on homebuyers, including tax and credit adjustments [5]. - The new tax policy states that individuals selling homes purchased for less than two years will incur a 3% value-added tax, while those selling homes held for two years or more will be exempt from this tax [5]. - Adjustments to loan interest rates for first and second homes were also implemented, with reductions in rates for both short-term and long-term loans [5]. Group 3: Market Sentiment - Buyers are exhibiting caution, with some opting to wait for better market conditions before making purchases, as seen in the case of a potential buyer who decided to hold off on selling their property [1][8]. - The reduction in the earnest money requirement to 500,000 yuan for the "Qing'an" project is aimed at attracting more potential buyers amid a cautious market sentiment [8]. - The market is seeing a mix of investment and self-use motivations among buyers, with a focus on properties with unique features such as river views [8].
上海江景楼盘低姿态入市,认筹金50万元,有购房者仍决定“再等等”
Mei Ri Jing Ji Xin Wen·2026-01-05 00:59