Di Yi Cai Jing·2026-01-05 01:05Core Insights - The tourism market is expected to see a strong start in 2026, with domestic travel during the New Year holiday projected to increase by approximately 5% in terms of the number of trips and 6% in total spending compared to the 2024 New Year holiday [1] Group 1: Market Performance - Domestic tourism performance aligns with expectations, while inbound and outbound travel numbers have exceeded forecasts [1] - Duty-free sales have shown significant growth, with offshore duty-free sales increasing by about 50% compared to the 2024 New Year holiday [1] - Hotel occupancy rates have improved, although prices still show a gap compared to 2024 [1] Group 2: Sector Highlights - Scenic spots have generally performed well, with prominent mountainous scenic areas standing out [1] - The upcoming Spring Festival, with a 9-day holiday, is expected to further enhance travel enthusiasm, indicating a positive outlook for the tourism market [1]