高质量发展地方亮点|一“城”连中外——山东临沂商城国际化一线观察

Core Insights - Shandong Linyi Mall has evolved from a small market to a modern commercial logistics city, becoming the largest professional market cluster in China with extensive logistics coverage [1][2] - The mall has seen a significant increase in international business, with 44,500 foreign merchants visiting in 2025, a 47.85% year-on-year growth, resulting in an intended transaction volume of 23.67 billion yuan [2] - The mall is recognized for its achievements, receiving titles such as "China's Famous Market City" and "China's Logistics Capital" [2] International Trade Expansion - The "Hundred Groups and Thousand Enterprises: Mall Going Global" initiative has been launched to explore international markets through various methods, including government-business partnerships and exhibitions [3] - The Lantian Northern International Auto City has begun operations, exporting an average of 900 vehicles monthly to over 20 countries and regions, indicating strong international demand for Chinese vehicles [3] Innovative Business Models - Local businesses are exploring new export models, such as the "two-yuan store" concept, which offers high-value, one-stop shopping experiences to overseas partners [5] - The company Haoduobao has opened four direct "1000 Kwanza Stores" in Angola, generating daily revenues exceeding 200,000 yuan, showcasing the effectiveness of their "whole store going abroad" model [7] Logistics Development - Linyi has established itself as a national hub for international road transport, with significant reductions in customs clearance times and transportation costs due to the TIR (Transports Internationaux Routiers) agreement [9] - The city has become the first in China to host three major centers for international road transport, enhancing its logistics capabilities and expanding its business reach to countries like Russia and Kazakhstan [9] Future Development Strategy - The Shandong provincial government is promoting the transformation of Linyi Mall from a national to a global trading hub, focusing on internationalization and digitalization to enhance market development capabilities [9]