中信证券：旅游市场红火开局 离岛免税复苏强劲

Core Viewpoint - The tourism market is expected to see a strong start in 2026, with domestic travel during the New Year holiday showing growth in both the number of travelers and total spending compared to 2024 [1] Group 1: Domestic Travel Performance - The number of domestic travelers and total spending during the New Year holiday is projected to increase by approximately 5% and 6% respectively compared to the 2024 New Year holiday [1] - The overall performance of domestic tourism aligns with expectations, while inbound and outbound travel numbers have exceeded forecasts [1] Group 2: Duty-Free Sales - Duty-free sales data has outperformed expectations, with sales from offshore duty-free shops increasing by about 50% compared to the 2024 New Year holiday [1] - Continuous policy benefits are being released, prompting duty-free businesses to actively launch promotional activities [1] Group 3: Hotel and Scenic Area Performance - Hotel night stays have shown significant growth, although prices still have a gap compared to the 2024 New Year holiday [1] - Scenic areas have generally performed well, with prominent mountainous scenic spots being particularly outstanding [1] Group 4: Future Outlook - The upcoming Spring Festival will have a nine-day holiday, which is expected to further enhance travel enthusiasm and market performance [1]