三亚文旅市场实现“开门红”

Core Insights - Sanya's tourism market experienced a strong start in 2026, with significant increases in both visitor numbers and consumer spending [2] - The city received a total of 650,800 visitors from January 1 to 3, marking a year-on-year growth of 17.84% [2] - Total tourism revenue reached 1.299 billion yuan, reflecting an 18.37% increase compared to the previous year [2] Visitor Statistics - Sanya Phoenix International Airport recorded 1,350 flights, a year-on-year increase of 22.84% [2] - The train station served 198,300 passengers, showing a growth of 34.71% year-on-year [2] Duty-Free Sales Performance - Duty-free sales during the three-day period amounted to 469 million yuan, representing a remarkable year-on-year growth of 103.9% [2] Policy and Product Development - The growth in Sanya's tourism is attributed to continuous investment in policy-driven initiatives, product innovation, and service system optimization [2] - The city is actively integrating tourism resources to create a diverse product system, including coastal health, marine research, and low-altitude tourism [2] Enhanced Visitor Experience - New interactive activities, such as flash mobs and themed check-in events, have enriched the visitor experience [2] - The city organized food festivals and promotional activities to stimulate holiday consumption [2] Safety and Service Improvements - Service details and safety measures have been enhanced, including "warm-hearted" activities at airports and train stations [3] - Comprehensive safety checks and training exercises have been conducted to improve emergency response capabilities [3]