Xin Lang Cai Jing·2026-01-05 01:40Core Viewpoint - The automotive industry in China is experiencing an early and intense price war in 2026, with over 70 models receiving significant discounts from various manufacturers, marking a competitive start to the year [2][30]. Group 1: Price War Initiation - BMW announced price reductions on 31 models, with discounts reaching up to 301,000 yuan, initiating the first wave of the price war for the year [2][36]. - Other manufacturers, including FAW-Volkswagen and Cadillac, have also introduced substantial discounts, with the former's Magotan model priced at 129,900 yuan, a 40% reduction from its original price [2][13]. Group 2: Promotional Policies Overview - A total of over 76 models from various brands, including Volvo, Kia, and domestic manufacturers like Changan and Dongfeng, have launched promotional policies to attract buyers [4][32]. - Specific promotional offers include: - Xiaomi's YU7 with a 3-year interest-free plan and a down payment starting at 74,900 yuan [5][19]. - NIO's new ET5 models with tax exemptions ranging from 4,779 to 5,619 yuan [5][33]. - Changan's Deep Blue models offering up to 20,000 yuan in subsidies and 5 years of interest-free financing [5][26]. Group 3: Competitive Strategies - The price war is characterized by aggressive pricing strategies from foreign and domestic brands, with European manufacturers like BMW leading the charge [8][36]. - Domestic brands are focusing on value-added services and financial plans to enhance customer loyalty and market penetration, contrasting with the straightforward pricing strategies of foreign brands [28][57]. Group 4: Market Implications - The ongoing price war is expected to lower the barriers for consumers, providing them with more choices and the opportunity to experience advanced technologies at reduced prices [30][57]. - This competitive environment is likely to stimulate sales and improve market performance as companies aim to capture consumer demand at the beginning of the year [30][57].