元旦假期海南离岛免税购物达7.12亿元

Core Insights - The Hainan offshore duty-free market experienced significant growth during the New Year holiday, with sales reaching 712 million yuan, a year-on-year increase of 128.9% [1] Sales Performance - During the holiday period from January 1 to 3, a total of 442,000 duty-free items were sold, marking a 52.4% increase compared to the previous year [1] - The number of shoppers reached 83,500, reflecting a 60.6% year-on-year growth [1] Promotional Activities - Major duty-free operators launched diverse promotional activities to stimulate consumer enthusiasm, integrating "duty-free + cultural tourism" to enhance the shopping experience [1] - Initiatives included immersive shopping scenarios through cross-year performances and free shuttle buses connecting scenic spots with stores, promoting a "play and shop" experience for consumers [1] Policy Impact - The new offshore duty-free policy set to be implemented in November 2025 has begun to show its benefits during the holiday period [1] - New product categories such as micro drones and electronic guitars have become popular among younger consumers [1] - The inclusion of six categories of domestic products in the duty-free sales has expanded supply, with local residents able to enjoy "immediate purchase and pick-up" benefits based on their annual offshore records [1]