（乡村行·看振兴）广东从化吕田大芥菜迎丰收 “蔬”写致富经

Core Viewpoint - The article highlights the successful cultivation and marketing of Lvtian Da Jiecai (a type of mustard greens) in Xinyuan Village, Guangzhou, showcasing how local agricultural practices and innovative marketing strategies have led to increased sales and brand recognition for the region's agricultural products [1][2][3]. Group 1: Agricultural Production - Lvtian Da Jiecai has been cultivated for over 70 days and is now being harvested, characterized by its tender texture and sweet flavor, which has attracted many customers [1]. - The unique high-altitude climate and fertile soil of Lvtian Town provide natural advantages for the growth of Da Jiecai [2]. - The first batch of Da Jiecai was planted in September 2025, with harvesting starting in November, and recent frost conditions have enhanced the flavor profile of the greens [2]. Group 2: Marketing and Sales - The village plans to scale up the planting of Da Jiecai to approximately 300 acres by 2026, with the harvesting period extending until February 2026 [2]. - The introduction of live-streaming sales by internet influencers has significantly boosted the visibility and sales of Da Jiecai, with nearly 10,000 pounds sold in just one week [2]. - The collaboration with businesses to create processed products like Da Jiecai rice noodles and pasta aims to extend the product's marketability beyond the harvest season [3]. Group 3: Economic Impact - The successful sales of Lvtian Da Jiecai have positively impacted the local economy, increasing the income of farmers and enhancing the brand recognition of local agricultural products [3]. - The village's leadership emphasizes ongoing management of the crops and optimization of processing techniques to support sustainable agricultural development [3].