琼海：供需两旺活力足

Core Insights - The tourism market in Qionghai City is experiencing a robust growth, with a 40.5% year-on-year increase in visitor numbers during the New Year holiday, totaling 241,700 visitors [1] - Total tourism spending reached 180 million yuan, reflecting a 40% year-on-year growth [1] Group 1: Tourism Activities - Qionghai has organized 12 special events from December 31, 2025, to January 5, 2026, across key attractions, enhancing the festive atmosphere with a blend of international and local flavors [1] - The China (Hainan) Nanhai Museum extended its hours by 3 hours and launched educational activities themed "Sea Silk Road Seeking 'Lion', Museum 'Awakening' New" [1] - The Baishiling Scenic Area introduced promotional activities themed "Welcoming the First Light of 2026," including climbing discounts and Douyin live marketing [1] Group 2: Visitor Engagement - The Red Army Women's Memorial Park hosted a series of activities titled "Lighting up the Free Trade Port: Qionghua Forever Blooming," attracting 7,594 visitors through storytelling and red film screenings [1] - Qionghai aims to continue integrating quality resources to enhance cultural tourism product offerings and improve service quality [1]