从元旦假期“开门红”看香港文旅市场新趋势

Group 1: Tourism Market Recovery - Hong Kong's tourism market experienced a strong start in 2026, with over 3.2 million people entering and exiting the region during the New Year holiday, including more than 1.63 million inbound visitors [1] - The influx of tourists is attributed to large-scale events and the positive effects of central government policies aimed at benefiting Hong Kong [1][2] - The tourism sector is expected to continue expanding throughout the year, focusing on new customer sources and enhancing visitor experiences [1] Group 2: New Year Celebrations and Economic Impact - The "New Year Countdown Event" organized by the Hong Kong Tourism Board attracted significant participation, with local bars and restaurants reporting a 100% reservation rate and a 50% increase in revenue compared to the previous year [2] - Hotel occupancy rates reached 100% during the New Year period, driven by mainland travelers and festive events [2] - The 59th Industrial Exhibition attracted large crowds, with exhibitors reporting a 20-30% increase in sales, highlighting the ongoing consumer enthusiasm [2] Group 3: Infrastructure and Event Hosting - Hong Kong's venue infrastructure and event management capabilities are solidifying its status as a "City of Events," with the first New Year concert at Kai Tak Sports Park drawing over 120,000 visitors [3] - The retail space at Kai Tak Sports Park has an occupancy rate exceeding 90%, with many restaurants extending hours to accommodate event attendees [3] - The opening of new cultural venues, such as the East Kowloon Cultural Centre, is expected to further enhance Hong Kong's cultural and creative industries [3] Group 4: Future Development Plans - The Hong Kong government is actively promoting tourism through the establishment of a "Tourism Hotspot Working Group," which has launched nine tourism hotspot projects [5] - The integration of "events and tourism" is seen as a way to showcase Hong Kong's international appeal and the vibrancy of the Greater Bay Area [5] - The tourism industry is encouraged to adapt to changing visitor demographics and enhance cross-sector collaboration to enrich the overall travel experience [5]