元旦吸金31.93亿元，静安百余场文旅活动迎新

Core Insights - The article highlights the successful integration of cultural and tourism initiatives in Jing'an District, emphasizing the theme "Riding into the New Year, Encountering Jing'an" for the 2026 New Year holiday [1][4] - Jing'an District attracted approximately 796,000 visitors during the New Year holiday, generating a total tourism consumption of 3.193 billion yuan [1] - The district's star-rated hotels reported an average occupancy rate of 81.25%, an increase of 6.38 percentage points compared to the previous year, with inbound tourists accounting for 39.91% [1] Group 1: Cultural and Tourism Activities - Jing'an District constructed a multi-layered and differentiated cultural supply system, enhancing the appeal of the Year of the Horse culture and arts during the holiday [3] - The district promoted deep integration of cultural tourism and commercial activities, utilizing a model of "check-in attraction + scene consumption + welfare overlap" to effectively convert "traffic" into "retention" and "sales" [3] - Popular activities included the "CityRide" cycling event, which engaged participants in local stories and urban culture while naturally integrating consumption scenarios [3] Group 2: Marketing and Brand Promotion - A comprehensive promotional matrix was established, achieving a total exposure of 2.228 million during the New Year holiday, reinforcing the brand recognition of Jing'an as a core destination for New Year celebrations [4] - The district launched a three-day, two-night CityWalk itinerary, inviting influencers to explore and share experiences, resulting in over 100,000 reads of the content [4] - Digital empowerment expanded promotional channels, with online topic exposure reaching 170 million through collaborations with platforms like Dianping [4] Group 3: Future Development - Jing'an District aims to continue deepening the integration of cultural tourism and commercial activities, exploring the connotations of Haipai culture and zodiac culture [4] - The district plans to create more high-quality and differentiated cultural tourism products and scenarios, enhancing the influence of the Jing'an tourism brand [4] - The initiatives are positioned to contribute to Shanghai's development as an international cultural metropolis and a world-renowned tourist city [4]