Core Insights - The domestic tourism market in China experienced a strong start during the 2026 New Year holiday, with significant growth in travel orders, particularly in Shanxi Province, which saw a 100% year-on-year increase in overall tourism orders on New Year's Day [1] - Young travelers, particularly those born after 2000, dominated the travel demographic, accounting for 39% of the total, reflecting a shift towards cultural and immersive travel experiences [2] - Shanxi's tourism offerings, including historical sites and cultural experiences, are increasingly appealing to both domestic and international tourists, with a notable increase in inbound tourism bookings [5] Domestic Tourism Growth - Shanxi Province's tourism orders on New Year's Day doubled compared to the previous year, with Taiyuan, the provincial capital, seeing a 57% increase in orders [1] - The number of travel bookings in Shanxi during the holiday surged by approximately 400%, with significant increases in car rentals and tour packages [1] - Popular tourist attractions in Shanxi included the Yungang Grottoes and the Jin Temple Museum, showcasing the province's rich cultural heritage [3] Young Travelers and Cultural Experiences - The trend among young travelers is shifting from mere sightseeing to engaging with historical and cultural sites, with a focus on experiences that nourish the soul [2] - The demand for intangible cultural heritage tourism increased by 85% during the holiday, indicating a strong interest in cultural experiences [2] - Shanxi's offerings, such as immersive performances and workshops, are designed to enhance visitor engagement and understanding of the region's history [4] Popular Attractions and Cultural Depth - The top five tourist attractions in Shanxi during the holiday were Yungang Grottoes, Jin Temple Museum, Hukou Waterfall, Pingyao Ancient City, and the Wooden Pagoda in Yingxian, highlighting the province's diverse cultural and natural assets [3] - The province is leveraging its unique cultural resources to create a "walking classroom" for Chinese civilization, promoting deeper understanding and longer stays among tourists [4] Inbound Tourism and International Interest - Inbound tourism in Shanxi showed positive signs, with a 110% increase in ticket bookings for international visitors during the New Year holiday [5] - Shanxi's status as a UNESCO World Heritage site attracts international tourists, particularly from Malaysia, Thailand, Singapore, and South Korea, who are interested in the region's historical heritage [5] Outbound Tourism Trends - The flexible holiday schedule during the New Year led to a significant increase in outbound tourism, with bookings for long-distance trips rising sharply [6] - Shanxi travelers' outbound bookings increased by 140%, with a notable rise in demand for car rentals and package tours [6] - Popular outbound destinations included Australia and various unique locations, reflecting a growing interest in diverse travel experiences among younger demographics [6]
山西元旦旅游订单量同比翻番 太原增57%
Xin Lang Cai Jing·2026-01-05 02:01