调查｜风中排队等位，外摆少人问津！开放式商业街区如何过冬？

Core Viewpoint - The article discusses the challenges faced by open-air commercial districts in Beijing during winter, highlighting the need for effective heating solutions to attract and retain customers in cold weather [1][22]. Group 1: Customer Experience - Customers are experiencing discomfort due to low temperatures, with outdoor seating areas being largely unoccupied as temperatures drop significantly, reaching as low as -13.2°C [9][11]. - Many customers express their dissatisfaction with the cold, noting that areas like subway stations are warmer compared to outdoor shopping districts [2][4]. - Some establishments have implemented creative solutions, such as decorative scarves on sculptures, to enhance the winter experience, but these do not provide actual warmth [1][2]. Group 2: Heating Solutions - A few restaurants have taken the initiative to install heating devices, such as umbrella-shaped heaters, to provide warmth for waiting customers, with temperatures reaching 10.1°C under these heaters [15][17]. - The "俄士厨房" restaurant has constructed a sunroom to create a more comfortable waiting area for customers, effectively transforming outdoor space into a warmer environment [19][20]. - The "前门美食荟" has strategically placed camping tents with heating solutions to enhance customer comfort and increase foot traffic during winter [22][24]. Group 3: Business Adaptation - Many businesses are struggling with strict regulations regarding outdoor heating equipment, limiting their ability to provide adequate warmth for customers [13]. - The overall customer flow in open-air commercial areas has decreased significantly during winter, with many outdoor seating areas remaining unused [11][13]. - Successful adaptations by some businesses, such as providing heated waiting areas, have shown potential to reverse the trend of declining customer numbers in winter [15][22].