Xin Lang Cai Jing·2026-01-05 02:56Core Insights - Xiaomi International has formed a strategic partnership with AliExpress, a cross-border e-commerce platform under Alibaba, to join the "Super Brand Going Global Program" [1][2] - The collaboration will focus on localized user operations and brand awareness building in key overseas markets, particularly for core product categories like smartphones and televisions [1][2] - Xiaomi's Senior Vice President and President of International Business, Zeng Xuezhong, stated that AliExpress has become the primary platform for Xiaomi's international expansion, with plans to increase investment in 2026 [1][2] Sales Performance - During the recent Black Friday sales, Xiaomi's POCO F8 series achieved sales of $2 million, becoming the top new product on AliExpress [1][2] - Xiaomi televisions ranked first in the television category in the European market on AliExpress [1][2] Program Impact - The "Super Brand Going Global Program" was officially launched by AliExpress in September 2025 [1][2] - During the overseas Double 11 and Black Friday events in 2025, over 300 brands on AliExpress achieved daily sales that were more than double those on Amazon, with the number of million-dollar brands increasing by 80% year-on-year [1][2]