智通财经网·2026-01-05 03:00Core Viewpoint - The current round of national subsidies is more focused compared to 2025, with stricter energy efficiency standards, which will help promote product structure upgrades in the industry, benefiting leading companies with a more complete layout of mid-to-high-end products [1]. Group 1: Policy Announcement - On December 29, 2025, the National Development and Reform Commission (NDRC) announced the implementation of a large-scale equipment update and consumer goods replacement policy for 2026, explicitly supporting the replacement of old home appliances [2]. - On December 30, 2025, the NDRC announced that the first batch of 625 billion yuan in ultra-long-term special government bonds to support consumer goods replacement has been allocated in advance [2]. Group 2: Funding and Subsidy Details - The first batch of 625 billion yuan in support funds for the replacement program has been allocated, with the subsidy categories being more focused compared to 2025. The scale is slightly reduced from the 810 billion yuan allocated in the first batch for 2025 [3]. - The total scale of special government bonds for consumer goods replacement in 2025 was 3000 billion yuan, distributed in four batches, with the first batch accounting for approximately 27%. The estimated total subsidy scale for 2026 is around 2300 billion yuan [3]. Group 3: Subsidy Categories and Standards - The subsidy categories for 2026 have been narrowed from 12 categories in 2025 to 6 categories, focusing on essential appliances such as refrigerators, washing machines, televisions, air conditioners, computers, and water heaters [3]. - The subsidy for 2026 is limited to first-level energy efficiency products, with a uniform subsidy rate of 15%. Each consumer can receive a subsidy for one unit of each product category, with a maximum subsidy of 1500 yuan per unit [4]. - In comparison, the 2025 subsidy standards allowed for second-level energy efficiency products with a subsidy of 15% of the sales price, and first-level products with a 20% subsidy, capped at 2000 yuan per unit [4]. Group 4: Investment Recommendations - Recommendations include leading white goods companies such as Midea Group, Hisense Home Appliances, and Haier Smart Home; and leading black goods companies such as Hisense Home Appliances and TCL Electronics [4].