数智转型与品牌重塑驱动即墨服装产业内涵升级

Core Insights - The article highlights the transformation of the traditional garment industry in Jimo, focusing on "digital transformation" and "brand rejuvenation" as key strategies for upgrading the industry value chain [1][11]. Group 1: Market Activity - During the New Year holiday, the Jimo clothing market experienced a peak in customer flow, with over 100,000 visitors and 12,000 vehicles, indicating steady growth compared to previous years [1][3]. - The market's atmosphere has improved significantly, with vendors adapting to higher demands for style and quality from buyers, leading to an overall enhancement of the market environment [3]. Group 2: Industry Transformation - Jimo's strategy emphasizes the development of traditional industries like textiles and clothing towards "branding, high-end, and integration," shifting focus from quantity to quality [5]. - The growth in customer and vehicle traffic reflects the increased attractiveness and influence of the regional industry, showcasing the emergence of new brands and innovative business models [5]. Group 3: Brand Development - Qingdao Dafang Clothing Co., Ltd. exemplifies the shift from manufacturing to branding, having transitioned from handling small foreign trade orders to acquiring and localizing a well-known German children's clothing brand [6]. - The company has established a strong design and research team, implemented a flexible supply chain, and utilized an ERP system to enhance operational efficiency and market responsiveness [6][9]. Group 4: Innovation and Integration - A new generation of entrepreneurs is bringing international perspectives and digital thinking to the industry, integrating local supply chain advantages with innovative design and marketing strategies [8]. - The blending of traditional manufacturing with modern design and digital marketing is a key aspect of the ongoing transformation in the Jimo clothing industry [8]. Group 5: Digital Empowerment - Dafang Clothing's dual-track supply chain model allows for quick responses to market changes, supported by real-time data feedback through an ERP system [9]. - The company's approach to data-driven decision-making has led to improved efficiency and reduced inventory risks, setting a benchmark for other businesses in the industry [9]. Group 6: Future Outlook - The vibrant market activity during the New Year is a reflection of the ongoing transformation in the Jimo clothing industry, with a clear consensus on the need for brand building and digital integration [10][11]. - The industry is expected to continue evolving by enhancing brand influence, deepening supply chain collaboration, and embracing digitalization across all operational aspects [10].