岁末年初，多地赛事活动为发展赋能、为生活添彩 “体育＋”如此活力迸发（建设体育强国）

Group 1: Sports Events and Consumer Engagement - The CBA (Chinese Basketball Association) New Year match on January 1st attracted significant fan engagement, with ticket holders enjoying various discounts at local businesses, showcasing a "ticket root economy" [1][2] - The overall consumption in the Beijing Shougang Ice Hockey Arena reached 140,000 yuan during the holiday, with merchandise sales exceeding 100,000 yuan [1] - The Shougang Park experienced a 20% increase in visitor numbers during the New Year events, indicating a successful integration of sports and consumer activities [2] Group 2: Winter Sports and Tourism Development - The small town of Chongli is set to host 11 international events and over 20 national events in the 2025-2026 snow season, attracting over 800,000 visitors since the season began [3][4] - The Chongli ski resorts have enhanced their facilities and services, leading to increased visitor stays and spending, with daily visitor numbers at the Yunding Ski Park exceeding 8,000 [3][4] - The integration of sports events with local tourism initiatives has significantly boosted the local economy, with a focus on creating a unique identity for Chongli as a winter sports destination [5] Group 3: National Fitness Initiatives - The National New Year Climbing Fitness Conference has become a significant annual event, with over 400 locations participating, promoting physical fitness and community engagement [6][7] - The event in Jiangshan attracted over 10,000 participants, emphasizing the cultural and health benefits of outdoor activities [7][8] Group 4: Regional Sports Events and Economic Impact - The "China Construction Cup" 2025 China Nujiang Kayaking Asian Championship in Yunnan successfully combined sports with local cultural festivals, enhancing tourism and local engagement [8][9] - The event attracted 43 international and 75 domestic athletes, with over 210,000 visitors during the event, generating over 200 million yuan in tourism revenue [9]