神州租车联名18大品牌共筑“玩在一起”自驾生态 重新定义出行生活方式

Core Insights - Shenzhou Car Rental launched a "New Year Journey" brand collaboration event during the New Year holiday, partnering with 18 brands to transform car rental into a customizable lifestyle entry point, enhancing winter tourism consumption potential [1][2] - The event's theme, "Come to Shenzhou to Play Together," integrates car rental services with accommodation, technology experiences, health protection, and cultural entertainment, creating a one-stop self-driving exploration solution for users [1] Group 1 - The collaboration includes brands such as Qiu Guo Hotel, Ziroom, Meituan Homestay, Tujia Homestay, Yush Robot, and iFlytek, allowing users to flexibly combine services based on their needs [1] - Users can access a variety of offerings, from quality accommodations to smart interactions and health support, catering to diverse interests like technology, food, and outdoor activities [1] Group 2 - Shenzhou Car Rental is providing multiple benefits to users, including discounts on Meituan Homestay, health product promotions, and travel vouchers, as part of the brand collaboration [2] - The CEO of Shenzhou Car Rental emphasized the goal of creating a complete closed-loop experience for users, integrating car rental with travel consumption [2] - Industry analysts note that the integration of cross-industry resources is key to enhancing user experience, with Shenzhou Car Rental's extensive user base and travel scene advantages laying a solid foundation for building a "Travel+" service ecosystem [2]