2026 数字经济助力文旅融合新业态创新交流会举办

Core Insights - The "2026 Digital Economy Empowering Cultural Tourism Integration New Business Model Innovation Exchange Conference" was successfully held, focusing on the theme of "Enhancing New Quality Consumption and Innovative Business Scenarios" to explore the integration of "Digital Intelligence + Cultural Tourism + Emotional Consumption" for high-quality development in the cultural tourism industry [1][4] - The conference launched the International Lover's Day (1314 Love Shopping Festival), establishing a cultural milestone on January 3rd and 4th at 13:14, aiming to create a new model of "online intelligent consumption + offline immersive cultural tourism" [1][4] Group 1 - Experts discussed the transition of consumption from "material satisfaction" to "emotional resonance," highlighting the importance of emotional consumption in the current market [3] - The integration of digital economy and technology empowerment is emphasized as a key factor for upgrading cultural tourism business models [3] - Strategic partnerships were formed between Beijing 1314 Technology Co., Love Shopping Festival (Beijing) International Business Group, and various brands across food, beauty, and technology sectors, aiming to create a cross-industry integrated ecosystem [3] Group 2 - The 1314 Love Shopping Festival emotional IP aims to meet consumers' spiritual needs through emotional connections while optimizing cultural tourism consumption experiences with digital technology [4] - The conference served as a collaborative innovation platform for government, enterprises, and research institutions, promoting the integration of emotional IP with the cultural tourism industry [6] - The emotional anchor and technological engine of this new paradigm in cultural tourism are expected to continuously release consumption potential and contribute to high-quality economic development [6]