“冷资源”变“热经济” 一场演唱会如何让哈尔滨冰雪旅游“声”意火爆？

Core Insights - The article highlights the significant increase in ticket bookings and hotel reservations in Harbin, with flight bookings up by 82.41% and hotel night stays up by 80.57% since the launch of the New Year concert at Harbin Ice and Snow World [1] Group 1: Event Overview - The "Like a Song Journey" New Year concert, a collaboration between multiple local government departments and Ctrip, features an innovative format using ice sculptures as a natural stage backdrop, creating an immersive music experience [2] - The concert lasted three hours and included performances from various artists, blending classic hits with regional themes, enhancing the artistic contrast with the ice and snow landscape [2] Group 2: Visitor Experience - The "purchase ticket for entry, free concert" model received positive feedback from visitors, with families traveling specifically for the concert and ice attractions, highlighting the value of the experience [3] - The event included interactive elements such as NFC check-in and social interaction zones, enhancing visitor engagement and immersion [3] Group 3: Cultural and Economic Impact - The concert also focused on nurturing local artistic talent through collaborations with educational institutions, showcasing student works on stage, thus contributing to cultural sustainability [4] - This successful integration of music and tourism not only drives consumer engagement but also enhances the brand recognition of Harbin as a tourist destination, demonstrating a model for high-quality development in ice tourism and overall tourism [4]