古天乐代言的“洗脸熊”门店被曝跑路 洗脸吧模式缺陷暴露

Core Viewpoint - The well-known chain brand "Xifianxiong" (translated as "Face Washing Bear") is facing multiple complaints from consumers regarding store closures and lack of effective regulation in its franchise model, raising concerns about consumer rights [1][2]. Group 1: Company Overview - "Xifianxiong" is owned by Guangdong Aimeixiong Beauty Technology Co., Ltd., focusing on facial cleansing services targeting young consumers from the 80s, 90s, and 00s, with actor Gu Tianle as its brand ambassador [2]. - The brand currently operates over 3,300 stores globally and plans to expand to 10,000 stores in the future [2]. - The pricing for individual services ranges from 50 to 233 yuan, with specific services like deep cleansing and hydration priced at 173 yuan and anti-wrinkle treatments at a discounted price of 233 yuan [2]. Group 2: Consumer Complaints and Company Response - Consumers from various regions, including Guangdong, Zhejiang, Hubei, and Shanghai, have reported that stores have closed without notice, and membership cards are not usable at other locations [1]. - In response to the complaints, the company stated that the closures were due to individual stores violating cooperation agreements and not properly communicating with headquarters [1][2]. - The founder of "Xifianxiong," Tang Huabo, expressed regret over the lack of oversight and committed to ensuring consumer rights are protected, including processing refunds for verified consumer orders [1][2]. Group 3: Regulatory and Market Context - The Haizhu District Business Department in Guangzhou has received multiple complaints and noted that "Xifianxiong" primarily operates on a franchise model, lacking unified management over consumer payments [2][3]. - The market for facial cleansing services is growing, with a significant portion of male consumers (45%) showing interest, indicating a gap in the market for professional skincare services [4]. - The industry faces challenges, including some services involving medical procedures that require strict regulatory compliance, which many brands, including "Xifianxiong," may not meet [5][6]. Group 4: Industry Challenges - The franchise model of "Xifianxiong" has been criticized for its low entry barriers, leading to inadequate financial control and brand accountability, which has resulted in store closures and consumer disputes [6]. - The lack of skilled personnel in the industry, where employees can be trained quickly with minimal experience, contributes to inconsistent service quality [6].