Group 1 - The National Development and Reform Commission and the Ministry of Finance have implemented a policy for replacing old consumer goods, with an initial fund of 62.5 billion yuan allocated, providing a 15% subsidy on the selling price for digital and energy-efficient appliances through a simplified "buy now, subsidize later" process [3][5] - The mobile phone market saw a 16.2% increase in sales during the 2026 New Year holiday compared to the same period last year, driven by the national subsidy policy [3][5] - OPPO ranked first among major smartphone manufacturers with a sales increase of 32.4%, benefiting from the popularity of the Reno15 and OnePlus Ace6 series [3][5] Group 2 - OPPO experienced a significant sales increase of 60% in the 2.5K-4K price segment, securing the top market share in that range [3][5] - The X9 series and OnePlus 15 contributed to a remarkable 94.3% increase in the 4K-6K price segment, making OPPO the leader in that category as well [3][5]
元旦“国补”拉动手机销量同比增长16.2%，OPPO涨幅32.4%位列第一
Xin Lang Cai Jing·2026-01-05 05:39