研报掘金丨华鑫证券：首予顺网科技“买入”评级，AI如何赋能主业数字营销广告业务仍可期

Core Viewpoint - The report from Huaxin Securities highlights the potential of Shunwang Technology's AI in enhancing its core digital marketing advertising business, which is expected to significantly contribute to revenue growth in the coming years [1] Group 1: Revenue Contribution - The company's main revenue sources include digital marketing advertising, gaming, and exhibition businesses, with digital marketing advertising expected to account for 79.23% of revenue in the first half of 2025, while gaming revenue is projected to be 20.6% [1] - The digital marketing advertising business utilizes big data analysis to implement a "one-to-one" advertising push model, significantly improving advertising conversion efficiency [1] Group 2: Strategic Partnerships - The company maintains a daily business cooperation with Douyin in the internet advertising promotion sector, with Douyin being the "official content cooperation platform" for ChinaJoy and its associated events [1] - The integration of esports and AI is aimed at building a smart ecosystem that promotes the commercialization of edge computing [1] Group 3: Future Outlook - The digital marketing advertising business, empowered by AI, remains promising, with new gaming products expected to be launched in 2026 [1] - The ongoing development of the esports and AI integration is anticipated to further enhance the smart ecosystem [1]